Golden Leaf Privacy Policy
Golden Leaf Privacy Policy governing information provided to us from your use of the Golden Leaf Site.
1. Introduction and Background
2. Privacy Practices for the Golden Leaf Ad Services
3. Cookies, Pixel Tags, and SDKs
4. Consumer Control and Opt-Out Options
5. Data Access and Retention
6. Data Security
7. Third-Party Websites and Apps
8. Changes to This Privacy Policy
9. Contacting Us
1. Introduction and Background
Golden Leaf provides mobile advertising technology services that facilitate transactions among demand-side platforms, advertisers, app developers, publishers of mobile websites and/or apps, and ad exchanges (collectively, 'Clients'), and service providers (collectively 'Partners'). We do this by making available the Golden Leaf Ad Services and other tools to Clients. Clients use the Golden Leaf Ad Services and other tools to deliver advertising to End Users, and we in turn provide our services to help Clients (and their own customers) to deliver ads that are of interest to End Users. We explain what SDKs and APIs are in Section 3 below, titled 'Cookies, Pixel Tags, and SDKs', which also explains how cookies and similar technologies (which we also use to provide the Golden Leaf Ad Services) work.
2. Privacy Practices for the Golden Leaf Ad Services
a. Information Collected Through the Golden Leaf Ad Services
Through the Golden Leaf Ad Services, we may collect information about End Users (to the extent that Clients pass such information to Golden Leaf), which includes:
IP addresses, from which geographic location may be inferred, as well as system configuration information such as information about End Users' operating system;
Rough geolocation information;
Precise geolocation, such as End Users' latitude and longitude data;
Cookie IDs, Mobile advertising identifiers, such as iOS IDFAs and Google Advertising IDs (collectively, 'Mobile IDs');
Age;
Gender;
Device type and other device information (e.g., whether an End User is using a smartphone or tablet, and related information);
Network provider;
Mobile browser (e.g., Firefox, Safari, and Chrome); and Other unique identifiers that may be associated with an End Users' device, including identifiers provided by Clients or their service providers.
We refer to all of the above information as the 'Service Information'.
b. How We Use the Information Collected Through the Golden Leaf Ad Services
We use the Service Information to provide a variety of services to our Clients related to advertising and marketing. This includes use of the Service Information for purposes such as to:
Provide customer, technical, and operational support for the Golden Leaf Ad Services, detect and protect against errors, fraud, or other criminal activity, and resolve disputes and enforce our terms and conditions and other rights we may have. This may also include analyzing, customizing, and improving the features of the Golden Leaf Ad Services;
Provide information and analytics to Clients about the advertising inventory provided through the Golden Leaf Ad Services;
We, or our Clients, may deploy online cookies to track End Users across mobile websites and/or apps, or to associate End Users and these cookies with Mobile IDs. You can learn more about cookies and similar technologies, such as web beacons and SDKs, in Section 3 below, titled 'Cookies, Pixel Tags, and SDKs'.
c. How We Share Information We Collect Through the Golden Leaf Ad Services
We share the Service Information with Clients and Partners in order to provide the Golden Leaf Ad Services. For example, we share the Service Information with:
Clients and their marketing and service providers, so they may provide targeted advertising to End Users on mobile websites and/or apps;
Partners that facilitate the functioning of the Golden Leaf Ad Services (e.g., traffic and ad quality verification vendors and data centers).
Even when a Client no longer accesses our SDK, we may continue to use and share Service Information as described in this Policy.
The processes we described above often involve cookies or similar technologies, which may be associated with other information about End Users, such as End Users' interests, demographics, or transactions. This is generally known as 'interest-based advertising'. We encourage individuals who are interested in controlling or learning about this type of advertising to go to Section 4 below, titled Consumer Control and Opt-Out Options.
We may also share Service Information with third parties:
Pursuant to a request or authorization by an End User or Client;
If the disclosure is provided to: (a) comply in good faith with applicable laws, rules, regulations, governmental and quasi-governmental requests, court orders, or subpoenas, including for purposes of national security and law enforcement; (b) enforce our terms and conditions or other agreements; or (c) protect our, or any other person's or entity's, interests, rights, property, or safety, or in connection with an investigation of suspected or actual unlawful activity;
Where the information is aggregated or de-identified; and
As part of a business purchase, sale, merger, consolidation, investment, change in control, transfer of all or substantially all of our assets, reorganization or liquidation, bankruptcy, or in connection with steps taken in anticipation of such an event (e.g. due diligence).
3. Cookies, Pixel Tags, and SDKs
a. Cookies and Pixel Tags
Cookies are stored on your computer or other device and act as unique tags that identify your browser.Golden Leaf may use both session cookies and persistent cookies. Persistent cookies, unlike session cookies, remain after you close your browser, and may be used by your browser on subsequent visits to any given website. Using persistent cookies, a site operator (or a third party they work with) can 'remember' what you have previously done on a website and personalize the site, or ads you see, for you. This technology may also provide a site operator or third party with information regarding your IP address, browser type, the web pages that you visit just before or after visiting a website, the web pages viewed, and the dates and times of your visits.
A pixel tag (also commonly known as a web beacon or clear GIF) is an invisible 1 x 1 pixel that is placed on certain web pages. When you access a web page with a pixel tag, the pixel tag may generate a generic notice of the visit, and permit us, or our Clients or Partners, to set or read cookies. Pixel tags are used in combination with cookies to track the activity on a website by a particular browser on a particular device. If you disable cookies, pixel tags simply detect a given website visit.
We, alone or with our Clients and Partners, may use cookies to, for example, 'remember' you, track trends, and collect information about how you use our Clients' or Partners' websites or interact with advertising. We, and our Clients and Partners, use cookies to provide relevant content to you and replace non-relevant ads with ads that better match your interests. If you wish to opt out of interest-based mobile advertising, please see Section 4 below, titled 'Consumer Control and Opt-Out Options'.
b. Mobile Device Identifiers and SDKs
We, or our Clients or Partners, may use or work with mobile SDKs (including our own SDK(s), which are described in more detail in this Policy) to collect information, such as Mobile IDs, and information related to how mobile devices and their users interact with our Golden Leaf Ad Services and those using our Golden Leaf Ad Services. The SDK is computer code that app developers can include in their apps to enable ads to be shown, data to be collected, and related services to be implemented. Sometimes, we obtain data through other (generally, simpler) interfaces that deliver similar data to us, which are commonly referred to (and which we refer to) as APIs. We may use these technologies, for example, to analyze or measure certain advertising through apps and browsers based on information associated with your mobile device. If you would like to opt out from having ads tailored to you in this way on your mobile device, please follow the instructions in Section 4 below, titled 'Consumer Control and Opt-Out Options'.
4. Consumer Control and Opt-Out Options
In most cases, consumers have control over whether or not they would like to receive relevant ads and marketing email from our Clients. To change the settings for the cookies Golden Leaf sets on your devices , please visit our Cookie Policy.
a. Opting Out of Online Interest-Based Advertising from Cookies
Some of our publisher Clients have their own opt-out mechanisms that are linked from their websites or their online-posted privacy policies. You should review the privacy policies of those companies for these opt-out links if you no longer wish to receive targeted advertising from a certain company, or multiple companies.
Please note: This type of opt out is cookie-based, which means that if you block cookies, upgrade your browser or delete your cookies, you will need to opt out again. Also, in order for your opt out choice to be effective, you must ensure that your browser is set to accept third-party cookies such as the Golden Leaf opt out cookie. Some browsers block third-party cookies by default, and you may need to change your browser settings to accept third-party cookies before opting out. If you use a different device or browser, or erase cookies from your browser, you will need to renew your opt out choice.
Even if you opt out, Golden Leaf may continue to collect data for other purposes and you still will receive advertising from the Golden Leaf Ad Service when you visit websites of a publisher Client who uses our Platform – but such advertising will not be personalized to you.
b. Opting Out of Cross-App Advertising on Mobile Devices
You can opt out of having your Mobile IDs used for certain types of interest-based mobile advertising (also called 'cross-app advertising'), including those performed by Golden Leaf, by accessing the settings on your Apple or Android mobile device, as follows:
lApple Devices: If you have an Apple device, you can opt out of most cross-app advertising by updating to iOS 6.0 or higher and enabling 'Limit Ad Tracking'.
iOS 7 and Higher: Go to Settings → Privacy → Advertising, and toggle 'Limit Ad Tracking' to 'ON'.
iOS 6: Go to Settings → General → About → Advertising, and toggle 'Limit Ad Tracking' to 'ON'.
lAndroid Devices: If you have an Android device, you can opt out of most cross-app advertising by going to Google Settings → Ads, and selecting the option to opt out of interest-based ads.
Please note that these platforms control how these settings work, so the above instructions may change, and the precise language may be different on certain (particularly, on older) devices. Likewise, if your device uses other platforms not described above, please check the settings for those devices.
c. Additional Choices
Advertisers may also provide ways for you to opt out from, or limit their collection of, certain information from and about you. Please refer to the privacy policies for retailers, apps, and mobile websites to learn more about their privacy practices.
You may opt out from receiving promotional emails from us, such as emails to inform you about events and new services, by following the 'unsubscribe' instructions in any promotional email you receive, or by contacting us at contact@goldenlfdigital.com. Please note, however, that we may still send you non-promotional emails relating to your relationship with us.
5. Data Access and Retention
Generally speaking, we retain the information collected from Golden Leaf Ad Services for as long as necessary to achieve our objectives as detailed in this Policy, and to comply with our legal obligations, resolve disputes, and enforce our agreements.
6. Data Security
We have administrative, technical, and physical safeguards in place in our physical facilities and in our computer systems, databases, and communications networks that are designed to protect the information from loss, misuse, or alteration. No method of electronic transmission or storage is 100% secure. Therefore, we cannot guarantee absolute security of your information.
To assist with data security, you understand that you are responsible for maintaining the secrecy of any account credentials that can be used to access any account with Golden Leaf. Any actions taken using your account credentials are your sole responsibility.
7. Third-Party Websites and Apps
This Policy only applies to the Golden Leaf Ad Services. We are not responsible for the privacy practices or disclosures of websites, developers, or apps that access or Golden Leaf Ad Services.
8. Changes to This Privacy Policy
We may update this policy from time to time to reflect changes in our privacy practices. We will notify you of the revised policy by email, etc.
9. Contacting Us
If you have any general questions regarding this Policy, you may contact us by email at contact@goldenlfdigital.com.